From “pressure-testing” ideas to democratising insights, brands are balancing the benefits of using AI within market research ...

In today’s fast-paced and ever-evolving business landscape, identifying and targeting new market opportunities is crucial for ...

Kantar research commissioned by The Drum suggested that most of those who saw the Sydney Sweeney American Eagle campaign are ...

Based on data from its call center, a warranty company thought its market was predominantly female. However, when that ...

Discover how AI tools simplify marketing, helping small businesses and entrepreneurs attract customers without years of experience.

Kevin De Bruyne, Myles Lewis-Skelly and Ben White are among the top players using a data company to give them an edge in ...

The General Manager of Consumer & Marketing Insights for Foods at Hindustan Unilever shares how powerful consumer insights ...

Contributor Content Over the course of the last several years, Artificial Intelligence (AI) has gone from peculiarity to a pillar of modern industry. When generative AI tools were first unveiled to ...

The top 3 out of 5 high-ROI uses of RAG models in banking and fintech do both: generate new income and save. Use cases 4 and ...

The global data center switchgear market size was valued at US$4.8 billion in 2024, and is projected to reach US$13.6 billion by 2031, witnessing a market growth CAGR of 16.1% from 2024 to 2031, ...

George Heber Joseph, CEO and CIO – Equity, Ask Investment Managers feels that one needs a well-defined system that brings together proprietary research, data, discipline and timely course correction.

Kevin Chinn, vice president and head of the cell & gene therapy service line at Cencora, outlines why early planning, ...