From “pressure-testing” ideas to democratising insights, brands are balancing the benefits of using AI within market research ...

AI Companion Robot Market is poised for tremendous growth, with its size expected to surge from USD 10.8 bn in 2024 to USD 94 ...

In today’s fast-paced and ever-evolving business landscape, identifying and targeting new market opportunities is crucial for ...

Kantar research commissioned by The Drum suggested that most of those who saw the Sydney Sweeney American Eagle campaign are ...

When business researchers analyze data, they often rely on assumptions to help make sense of what they find. But like anyone ...

Based on data from its call center, a warranty company thought its market was predominantly female. However, when that ...

Discover how AI tools simplify marketing, helping small businesses and entrepreneurs attract customers without years of experience.

Kevin De Bruyne, Myles Lewis-Skelly and Ben White are among the top players using a data company to give them an edge in ...

President Donald Trump claimed without evidence that the massive revisions to the latest jobs report constituted a “scam.” ...

The General Manager of Consumer & Marketing Insights for Foods at Hindustan Unilever shares how powerful consumer insights ...

Contributor Content Over the course of the last several years, Artificial Intelligence (AI) has gone from peculiarity to a pillar of modern industry. When generative AI tools were first unveiled to ...

The top 3 out of 5 high-ROI uses of RAG models in banking and fintech do both: generate new income and save. Use cases 4 and ...