From “pressure-testing” ideas to democratising insights, brands are balancing the benefits of using AI within market research ...

Based on data from its call center, a warranty company thought its market was predominantly female. However, when that ...

The General Manager of Consumer & Marketing Insights for Foods at Hindustan Unilever shares how powerful consumer insights ...

In today’s fast-paced and ever-evolving business landscape, identifying and targeting new market opportunities is crucial for ...

Kevin De Bruyne, Myles Lewis-Skelly and Ben White are among the top players using a data company to give them an edge in ...

AI Companion Robot Market is poised for tremendous growth, with its size expected to surge from USD 10.8 bn in 2024 to USD 94 ...

Kantar research commissioned by The Drum suggested that most of those who saw the Sydney Sweeney American Eagle campaign are ...

Discover how AI tools simplify marketing, helping small businesses and entrepreneurs attract customers without years of experience.

Patrick, CTO and co-founder of an AI-native startup (launched ~2 years ago, working with brands like Coca-Cola, Disney, ...

Based on current deployment trends, the International Energy Agency expects greenhouse gases from data centre energy ...

If there is one theme I have witnessed beyond the oft-mentioned health and wellness and flavor trends, it is today’s staying ...

When business researchers analyze data, they often rely on assumptions to help make sense of what they find. But like anyone else, they can run into a whole lot of trouble if those assumptions turn ...