It was 2008 and, compared to the era’s hottest games — the violent Gears of War, the vulgar Grand Theft Auto — Roblox was relatively juvenile, with bright colours and janky graphics.

Other teens also getting rich from game sales Do Big Studios is buying up popular games. In May, they bought a big chunk of Grow a Garden — now the most played game ever on Roblox. Grow a Garden ...

Through this, the product's users design the games and share them with the greater Roblox community. Thanks to its growing popularity, its 98 million DAUs increased by 26% over the last year alone.