Successful loyalty programs prompt desirable customer behaviors, keep people engaged, and generate a high ROI. Underperforming programs suffer from issues such as poor economics, lack of customer ...

Tesco Plc’s logo for its Clubcard Prices loyalty program is deceptively similar to competitor Lidl’s trademark, according to a UK court ruling that comes as the two supermarkets compete for ...

McDonald's Corporation MCD is focused on international expansion, loyalty program and digitalization to drive performance. The company is benefiting from robust comps growth. In the past year, the ...

LAS VEGAS, July 7, 2021 /PRNewswire/ -- House Advantage, a leading loyalty and gaming operations technology provider, today announced the deployment of the new Bally's Black Hawk branding ...