Olo is the name of a color that, so far, has only been seen by a handful of scientists. The UC Berkeley researchers fired laser pulses into their eyes to energize specific retinal cells. The technique ...

Researchers have developed a technique that allowed five people to perceive a color never seen before, named olo — a ...

A team of engineers, computer scientists and ophthalmologists at the University of California, Berkeley, working with a pair of colleagues at the University of Washington, has developed a technique ...

However, a groundbreaking discovery by scientists challenges this assumption. Researchers, including vision scientist Austin Roorda, have claimed to experience 'olo,' a color that cannot be seen ...

The vivid blue-green shade, now named “olo,” was observed during an experiment that used laser pulses to trigger a rare ...

The human eye, a marvel of evolution, has long been restricted to perceiving a fixed spectrum of colors. However, a groundbreaking study published in the journal Science Advances has unveiled a ...

A team of US researchers say they have induced the perception of a color never seen before by stimulating the human retina ...

O lo is described as a "new color" that scientists argue they’ve enabled people to see – one that doesn’t resemble anything in our everyday visual experience. It’s described as an intensely saturated ...

The researchers shared an image of a turquoise square to give a sense of the colour, which they named ‘olo’, but stressed ...

Scientists have successfully manipulated the human retina using an innovative technique called Oz, enabling it to perceive a ...

Researchers at the University of California, Berkeley, say that by stimulating individual cells in the retina that the laser ...

By stimulating thousands of individual cone cells, researchers made volunteers see a blue-green color of "unprecedented ...