Olo is the name of a color that, so far, has only been seen by a handful of scientists. The UC Berkeley researchers fired laser pulses into their eyes to energize specific retinal cells. The technique ...

Researchers have developed a technique that allowed five people to perceive a color never seen before, named olo — a ...

A team of engineers, computer scientists and ophthalmologists at the University of California, Berkeley, working with a pair of colleagues at the University of Washington, has developed a technique ...

However, a groundbreaking discovery by scientists challenges this assumption. Researchers, including vision scientist Austin Roorda, have claimed to experience 'olo,' a color that cannot be seen ...

The vivid blue-green shade, now named “olo,” was observed during an experiment that used laser pulses to trigger a rare ...