By stimulating thousands of individual cone cells, researchers made volunteers see a blue-green color of "unprecedented ...

The human eye, a marvel of evolution, has long been restricted to perceiving a fixed spectrum of colors. However, a groundbreaking study published in the journal Science Advances has unveiled a ...

It turns out that one of the colors we see in the world every single day is actually just a pigment of our imagination — er, sorry, figment of our imagination. Scientists say it's a sort of collective ...

However, a groundbreaking discovery by scientists challenges this assumption. Researchers, including vision scientist Austin Roorda, have claimed to experience 'olo,' a color that cannot be seen ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

A team of engineers, computer scientists and ophthalmologists at the University of California, Berkeley, working with a pair of colleagues at the University of Washington, has developed a technique ...

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

The vivid blue-green shade, now named “olo,” was observed during an experiment that used laser pulses to trigger a rare ...

Olo is the name of a color that, so far, has only been seen by a handful of scientists. The UC Berkeley researchers fired laser pulses into their eyes to energize specific retinal cells. The technique ...