However, a groundbreaking discovery by scientists challenges this assumption. Researchers, including vision scientist Austin Roorda, have claimed to experience 'olo,' a color that cannot be seen ...

A team of engineers, computer scientists and ophthalmologists at the University of California, Berkeley, working with a pair of colleagues at the University of Washington, has developed a technique ...

Olo is the name of a color that, so far, has only been seen by a handful of scientists. The UC Berkeley researchers fired laser pulses into their eyes to energize specific retinal cells. The technique ...

Researchers have developed a technique that allowed five people to perceive a color never seen before, named olo — a ...

Only five people have seen Olo so far, and each of them required precise laser pulses to the retina to experience it. The ...

Scientists at UC Berkeley have discovered a new color, 'olo,' through precise laser stimulation of cone cells in the eye.

A group of scientists might have discovered a new color thanks to a unique retina stimulation technique that targeted specific photo receptors in the eye.

Scientists have claimed to discover a new colour that has not been seen by humans before. The researchers are calling the new colour 'olo', according to the findings published in Science Advances on ...