Lesley Davis says the reaction to the Sweeney ad suggests that Americans are increasingly drawn to aspirational aesthetics ...

Taking a social stance has become a rite of passage for contemporary brands that are hoping to resonate with younger, more socially-conscious audiences. In April 2023, Bud Light tried its hand at ...

Bud Light has long been America’s best-selling beer. But its U.S. sales are down 2% so far this year, part of a long-running decline as younger consumers flock to sparking seltzers and other ...

The message was, nobody wants Bud Light to even be close to politics. The people who worked on that campaign were fired, but seven years ago, the lesson was forgotten.

Bud Light has long been America’s best-selling beer. But its U.S. sales are down 2% so far this year, part of a long-running decline as younger consumers flock to sparking seltzers and other ...

A photo posted to Twitter by user Ed Latimore shows 24-can cases of Bud Light, which are being sold at an unnamed retailer for $19.98, have a $20 rebate offer taped to the stack.

The international producer of beer, wine, and spirits looked like a no-brainer for many investors. But behind the scenes, ...

Bud Light brouhaha Bud Light, one of the biggest brands owned by AB InBev, went from being America’s most widely sold beer to one that’s struggling to stay afloat in just months following a ...

The Aftermath First, we document the sales impact of the Bud Light boycott using a representative 150,000 household panel from Numerator, a data analytics and market research company that sources ...