Lego and Shell have had a commercial relationship since the 1970s, but Greenpeace say that Shell’s desire to drill for fuels in the Arctic means its brand is unsuitable for children’s toys ...

A Greenpeace campaign to protest Lego’s partnership with oil giant Shell chalks up a victory as toy company severs ties Lego, the world’s biggest toymaker, is to end its partnership with Shell ...

Danish toymaker Lego will not renew a promotional contract with Royal Dutch Shell following pressure from environmental group Greenpeace. But Lego did not say when its "long-term" contact with ...

giant Shell following protests by Green campaigners. The Danish toy maker has announced it will not renew a current deal allowing Shell to hand out Lego sets at its petrol stations in 30 countries ...

Lego will not renew its marketing contract with Shell after coming under sustained pressure from Greenpeace to end a partnership that dates to the 1960s. The environmental campaign group, protesting ...

Video: Greenpeace’s YouTube campaign against Shell The environmental charity targeted Lego in protest against Shell’s decision to drill in the Arctic. It created a YouTube video entitled “Everything ...

The petition says: "Shell is trying to appear like a family-friendly company to distract from its reckless Arctic drilling plans. "Everyone loves to play with Lego, but no one wants to see them ...

Over 50 children gather outside Shell's London headquarters to build three large Lego Arctic animals to protest against the use of the oil giant's logo on the toymaker's products.

Since 2012, Lego has partnered with the oil and gas giant to produce Shell-branded toys at petrol stations, in a sponsorship agreement that is estimated to be worth $116m.

Lego bosses have decided not to renew a marketing deal with Shell, following a Greenpeace campaign that subverted the toymaker’s branding and imagery. Under the contract – which has been in place for ...