Greenpeace launched its latest campaign against Arctic drilling earlier this week by attacking Lego’s Shell Gas Station sets. ‘Shell is very obviously using Lego as a way to increase their ...

Shell and Lego signed a two-year deal in 2012 to put Lego products in Shell stations. Greenpeace released their video on July 8 as part of a new campaign to pressure Lego into not renewing it ...

Lego has ditched a long-standing partnership with Shell (LSE: RDSB.L - news) , after a Greenpeace video used its toys to illustrate an Arctic oil spill. Using Lego blocks, the video starts by showing ...

Greenpeace is claiming victory today after its high profile campaigning efforts led to Lego pulling out of a $110 million marketing contract with oil giant Shell. The environmental campaigners ...

Lego had kept a low profile over the Greenpeace campaign until Thursday’s announcement it would not renew its 2011 promotion deal with the oil company. Lego has declined to give any details about the ...

Denmark's Lego has said it would not renew a branding contract with oil major Royal Dutch Shell <RDSa.L> in the wake of comments from environmental lobby Greenpeace saying the toymaker had ...

Greenpeace launched its latest campaign against Arctic drilling earlier this week by attacking Danish toy company Lego for teaming up with Shell, one of the world’s largest multinational oil companies ...

COPENHAGEN, Oct 9 (Reuters) - Denmark's Lego has said it would not renew a branding contract with oil major Royal Dutch Shell in the wake of comments from environmental lobby Greenpeace saying the ...