Kit-Kat has just launched a brand new limited-edition flavor, and it’s certainly not one you’d expect. It arrived on store shelves across the US on Friday (May 17) and is inspired by a sweet ...

Last year, the brand launched a Kit Kat that tastes like pink lemonade, a Halloween version covered in cinnamon toast-flavored creme, and its first-ever holiday shape. Now, Kit Kat has quietly ...

the Kit Kat brand manager, in a press release. "Kit Kat Blueberry Muffin has already become one of our favorites; it has all the taste of a freshly baked blueberry muffin, but no baking required." ...

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The company will prioritize its “winners,” like its coffee segment and brand stars like Kit Kat, by investing in “new geographies, new subcategories, new business models or innovations ...

The purpose of this study was to bring together two of the leading agencies in assessing advertising effectiveness, Kantar Worldpanel and Millward Brown, together with a leading brand owner.