Kits, serums, masks, and more—these treatments smooth texture for a fraction of the price (and time spent) at the salon.

After using OUAI Detox Shampoo, I’ve seen some impressive results, but is it really worth the hype? Here’s the honest truth ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Today is the kickoff to the Walmart Beauty ...

Allied Market Research published a report, titled, "Keratin Products Market - Global Opportunity Analysis and Industry ...

The K18 Leave-In Molecular Repair Hair Mask has quickly become the crown jewel of the brand’s science-backed, ...

Shay Mitchell shared her favorite OGX shampoo and conditioner, along with other hair products from the brand’s new Bond ...

Shampoo may be a staple hair care product, but not every formula is designed to meet the unique needs of gray hair. The best ...

A great shampoo doesn't have to be expensive. You can find some of the best shampoos at the drugstore, where prices are much more palatable than more elevated brands. The best drugstore shampoos ...

When your hair feels brittle, thin, or just not as healthy as it used to be, the right shampoo and conditioner can make all ...

Jennifer Garner has been a celebrity partner of the brand for years ... is Virtue’s hero ingredient, Alpha Keratin 60KU, which is in the shampoo and conditioner. Garner’s hairstylist Adir ...