As the name suggests, an executive summary provides a high-level overview of your marketing plan. Its primary purpose is to reduce complex topics and projects within your greater marketing plan to the ...

The executive summary will be the first part of your business plan. If wondering how to write an executive summary has kept you from completing your business plan, we’re here to help.

A good way to approach an executive summary is to think about all the crucial things you would want your project managers or management team to know before they even get involved in the details of a ...

Finish the industry analysis study and paper. Refer to it as you are writing the executive summary. State the purpose of the summary, for example: "The objective of this report is to describe our ...

For example, instead of saying you “were responsible for managing a team,” rephrase it to “led a high-performing team to achieve a 30% increase in productivity.” ...

An executive summary is a portion of a business plan that sums up all of the information a business plan contains. Since this is a summary of the plan's contents, you write this piece last.