The Nielsen Company 2/F, East Ocean Center (Phase II), 618 Yanan East Road East Road Shanghai 200001, P.R.C www.nielsen.com News Release Nielsen To Launch Homescan™ Consumer Panel In China ...

Nielsen has already begun collecting cannabis consumer data using its Homescan Panel system, which is installed in 12,500 households across the country, said Mr. Ljubicic.

ACNielsen | Homescan will provide detailed analyses consumer demographics, propensity to purchase, brand loyalty, consumer repertoire, purchase volume and product cannibalisation and so on. The ...

Nielsen has added more multicultural households to its Homescan panel to better reflect the Australian population and help retailers and suppliers meet the needs of different ethnicities.

In the US, Nielsen and retail analytics agency Information Resources Inc (IRI) have formed a new firm which will recruit, maintain and process data from a common set of households to support the ...

Univision signed with Nielsen Connect, which provides a one-stop shop of 360 degree data, via Nielsen Media and Nielsen Homescan. Univision and Nielsen Connect fused TV viewing data with purchase ...