Fine fragrances are in, especially if you ask Gen Z and Gen Alpha. But how you wear them matters. Enter the Smellmaxxing ...

Pokemon GO is adding a new Mega Evolution in early April through a Raid Day event featuring special Timed Research and more ...

Born between 2010 and 2025, members of Generation Alpha are still young, but it is crucial for brands to begin preparing for ...

“Gen Alpha: A cohort of influential tweens” found that this group holds significant sway over purchases made by parents. Over half, 61%, have the final say on which car their parents purchase and 61% ...

In many ways, Evereden is filling an important gap in the market for age-appropriate beauty products for young girls. It’s a ...

Experts have often said that Gen Alpha is not a mini version of Gen Z; now, new research is showing that marketers have their ...

Horizon actor Ashly Burch has addressed the AI Aloy video that leaked online last week, using it to call attention to the ...

We spoke with investors about the future of social media. Here are five takeaways on AI, loneliness, and dating.

A leaked internal video has revealed Sony is experimenting with AI-powered PlayStation characters. The Verge reported on the ...

Canada's liberal party has voted for a new leader. Former central bank governor Mark Carney will replace Justin Trudeau at ...

There is a lot that will happen to the Betas. Only time will tell. While Generation Alpha has been influenced by the computer it is anticipated that the one thing that will define the Betas will be AI ...