Although still simply called Max, the service has traded its bright blue appearance for a monochromatic black-and-white color palette that’s more reminiscent of the iconic HBO logo.

Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, the Warner Bros Discovery-owned streaming service is making an update to ...

Netflix kickstarted this crackdown trend back in 2023. Other services, like Disney Plus, have followed suit. With all of ...

And most recently, a rebrand for Max has brought its logo and color scheme more in line with the traditional HBO look. Listen, we all make mistakes sometimes, it’s all about how you own them.

The jump to black-and-white branding is not Max’s first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name “HBO Max ...

It’s 2025, and the company has announced yet another rebranding—this time, it’s the logo that’s changing. For the uninitiated, Max’s logo previously flaunted the bright blue color.

HBO/Max’s social team also had some fun with the change. “These rebrands are trying to murder me,” the (soon-to-be-defunct) Stream on Max account said in its updated bio on X at the time.

Max is becoming HBO Max once again, WBD just announced. The streaming service returns to its former name, which was changed in 2023.

Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, the Warner Bros Discovery-owned streaming service is making an update to ...