After February 1, 2022, historical query data collected prior to September 1, 2020, and that doesn’t meet Google’s “current privacy threshold,” will be removed from search terms reports.

Google has slipped a small but telling change into the search bar that sits on millions of Android home screens. A new IA toggle, nestled just before the ...

1. Scrutinize your own data The first and most crucial step is to analyze your own Google Ads search query reports. While this article highlights broad trends, your account performance may differ.