Born between 2010 and 2025, members of Generation Alpha are still young, but it is crucial for brands to begin preparing for ...

“Gen Alpha: A cohort of influential tweens” found that this group holds significant sway over purchases made by parents. Over half, 61%, have the final say on which car their parents purchase and 61% ...

In many ways, Evereden is filling an important gap in the market for age-appropriate beauty products for young girls. It’s a ...

Surprise boxes, also called blind boxes, are nothing new. They originated in Japan in the 1980s as small, surprise-filled ...

Experts have often said that Gen Alpha is not a mini version of Gen Z; now, new research is showing that marketers have their ...

For millennials and elder Gen-Zers like myself, it feels a bit like nostalgia to see a rise in body sprays, all calling to the youngins waltzing the aisles of Sephora and Ulta. Cohost of Smell Ya ...

There is a lot that will happen to the Betas. Only time will tell. While Generation Alpha has been influenced by the computer it is anticipated that the one thing that will define the Betas will be AI ...

Generation Beta officially arrived on Jan. 1, successors to Gen Alpha. While the name follows the conventions of the Greek alphabet, its connotation is less scholarly and more sus for some young ...

More recently, says OUP, Gen Z and Gen Alpha have adapted the phrase to describe “the perceived dangers of digital life.” While there is no official medical definition for brain rot ...

Whether you’re looking to swap out your fast-drying waffles for something super-plush to swaddle you in winter, or you simply want to outfit your bathroom with cheerful colors, check out 16 of ...

Gen Z, for example, is often characterised — sometimes willingly — as work-shy and entitled. Unbeknownst to them, Generations Alpha and Beta will inherit a deeply divided world. However ...