This article was originally published on www.si.com as LeBron James and Bronny James Checking into Lakers Game Together Became Funny Meme.

With the ad running throughout the playoffs, the meme is set to live on, whether the Lakers advance or not. For now, James gets the last laugh, turning a viral joke into a winning marketing campaign.

Hollywood actor Jack Black recreates an iconic LeBron James meme during Game 2 of the Los Angeles Lakers - Minnesota ...

A commercial that is running throughout the NBA playoffs stars James as himself ... who are sure they have the upper hand in the viral meme. Daniel Chavkin is a Digital Content Producer for ...