The FUBU founders also clarified the misconception people had about their business in the early days, saying their product was never made exclusively for Black people. “For Us, By Us was more of ...

Daymond John turned a small clothing hustle into FUBU, a global brand worth billions. From waiting tables to becoming a Shark ...

An curved arrow pointing right. "Shark Tank" co-star and entrepreneur Daymond John talks about the early days when he was broke and starting FUBU. He tells us what advantages being broke gave him ...

Perrin Jr. joined with Daymond John, J. Alexander Martin and Carl Brown to launch what would become the foundational urban fashion brand FUBU, leaving an indelible mark on hip hop culture and ...

The "For Us By Us Hip-Hop Awards Weekend," set for Aug. 14-17, is being sponsored and largely organized by the For Us By Us Network, an offshoot of the FUBU apparel company. Roberto “Rush ...

"Memphis is a feeling," FUBU co-founder J. Alexander Martin told FOX13. "It was one of those things that was a feeling. The history, the music, the fashion, the lifestyle, the food. Everything." ...