One has a white background and features characters and objects we think of as light side (Rey, Finn ... than is intended in posters, teasers and trailers, and Star Wars custodians know that.

Finn: A renegade stormtrooper who, shocked by the First Order’s cruelty, defected to become a soldier for the Resistance, where he befriended Rey. 5 cute Star Wars creatures: Baby Yoda ...