Amazon is an example of a brand that is transparent about using data to help its customers with purchasing decisions, and this personalization may increase brand loyalty as well.

At AWS re: Invent, Amazon Web Services, Inc., an Amazon.com, Inc. company, today announced the next generation of Amazon SageMaker, unifying the capabilities customers need for fast SQL analytics ...

Use marketing automation tools to help you integrate data from your email campaigns, social media, website analytics and CRM systems; this should provide you with a comprehensive understanding of ...

AWS says it was inspired by submissions to the 2023 Big Data Bowl, an annual software competition organized by the NFL, when it set out to invent a new category of analytics that pertains to the ...