Mother Beth Watson, who goes by @bethwatson1x on the app, has divided opinion on TikTok after she shared a video of her latest Elf on the Shelf prank - featuring her sons dead pet goldfish.

Introducing the Elf on the Shelf to your kids for the first time doesn't have to be a huge thing. It can be a fun, sweet, and easy tradition with these ideas.

I hate his evil, dead-eyed sidelong smile. I hate that he invades innocent children’s homes without compunction. I even hate his full name: “The Elf on the Shelf: A Christmas Tradition.” ...

Whimsical! Today, the Elf is a best-selling, full-blown industry. And this writer hates the little creep: “I hate the Elf on the Shelf. I hate his evil, dead-eyed sidelong smile. I hate that he ...

Aebersold made the decision to openly share her childhood customs with the world in 2005, along with her two daughters. Together, they self-published Elf on the Shelf: A Christmas Tradition, a book ...

Stephanie Malham, managing director of Outright Games, said: “Our goal was to make a game that feels like opening the door to Santa’s workshop. The world of The Elf on the Shelf is so rich with charm ...

Carly Kerby, a mom of four girls, doesn’t have the greatest track record as the Tooth Fairy, but it was another family tradition that nearly did her in: The Elf on the Shelf You can save this ...

Since its first appearance as a self-published book back in 2005, the Elf on the Shelf has, almost by magic, become a retail juggernaut with some six million units sold in North America alone.

MOST mums dread coming up with Elf on the Shelf ideas every Christmas – but not Louise Goddard. The 39-year-old might just be the most dedicated mum in the UK, and has even gone as far … ...