Customer journey maps can’t fix all of these problems, but they do give businesses the opportunity to visualize the various touchpoints and experiences our customers pass through as they move ...

Success relies not only on the quality of a product but also on the seamlessness of the customer journey. Embracing the concept of the “180-degree flip”—viewing your business through the ...

As part of Inside Housing’s CPD offering, watch the full webinar at the end of this article in association with Switchee, ‘Customer journey mapping – how to improve efficiency without compromising ...

So, record how your marketing, sales, and customer success teams use AI across the journey in a cross-functional AI strategy document. A spreadsheet works great for keeping the details organized—like ...

Marketers who want to build an emotional connection for their products, services, or content must be acutely aware of every curve and speed bump in the customer journey. An empathy map is of little ...

DALLAS--(BUSINESS WIRE)--Zales, the iconic brand name in fine jewelry retailing, is stepping into a new era with the launch of its latest campaign, “Own It.” Directed by visionary filmmaker ...

Macy Meyer is a North Carolina native who graduated from UNC-Chapel Hill with a BA in English and a second BA in Journalism. Macy is a Writer on the CNET How-To team, covering a variety of topics ...