We love a simple box of cake mix taken to the next level! Sure, a nice chocolate cake or vanilla cake with frosting is great ...

No cute mascot, no human likeness. Just a simple name in a simple font. Of the three, only Duncan Hines actually existed. Yet ...

Just a simple name in a simple font. Of the three, only Duncan Hines actually existed. Yet he personally had nothing to do with cake mixes, cooking or baking. So, how did it happen? There was no ...

Pillsbury with its Doughboy, Betty Crocker and Duncan Hines — only the latter was an actual person. Yet he personally ...