Roblox raised its annual bookings forecast on Thursday and topped 100 million in daily active users thanks to the viral success of farm simulation title "Grow a Garden", sending shares of the videogame platform rising more than 16%.

Whether it serves as a chill escape from the onslaught of the real world or simply a way to beat vacation doldrums, a viral Roblox game about gardening has become the surprise hit of the summer.

Kansas City Chiefs tight end Travis Kelce is teaming up with Roblox and the viral hit Grow a Garden, for a live special event on Saturday, July 26, 2025. Kelce will join developer Jandel for a special in-game event happening tomorrow.