Experts say brands, agencies, and marketers are recognising the strength of a converged media approach, where linear TV's ...

The proposed multiyear robust GEP methodology, as a tractable mixed integer linear programming optimization problem, copes with the inherent planning uncertainties associated with forecasted ...

By reformulating the linear multiplicative programming problem (LMP) as an equivalent nonconvex programming problem (EP), we present a new accelerating outcome space branch-and-bound algorithm for ...