There’s a complicated way to extract alpha from the market but the simple way that everyone ignores is brutally direct and ...

Prescriptive analytics also goes one step beyond what is referred to as “predictive analytics,” which takes your current analytics models and makes the best guess at what will happen next.

Far from being just a forecasting tool, prescriptive analytics aims to go beyond simply describing one potential future: It tugs on the various threads that make up data models to prescribe the ...

The new analytics mandate is descriptive, predictive and prescriptive in context. When I meet with CIOs or executive sponsors, one of the first things I do is map out their analytics maturity curve.

Descriptive Analytics If you want to know what happened, use descriptive analytics. Until recently, this is how most companies used data—to see what had happened in the past.

Citation Bazerman, M. H., and M. A. Neale. "Negotiator Rationality and Negotiator Cognition: The Interactive Roles of Prescriptive and Descriptive Research." In Negotiation Analysis, edited by H.