There’s a complicated way to extract alpha from the market but the simple way that everyone ignores is brutally direct and ...

The new analytics mandate is descriptive, predictive and prescriptive in context. When I meet with CIOs or executive sponsors, one of the first things I do is map out their analytics maturity ...

Descriptive and predictive analytics have become quite mainstream now. With access to huge volumes of data, statistical models, and machine learning (ML) algorithms, brands have a fairly good ...