Manual Segmentation Will Fail Manually assigning assets to segments is doomed to failure because people are notoriously poor at performing classification. Most people don’t like to perform ...

In a world where it’s getting harder by the day to tell whether a paragraph, a painting, or even a scientific paper was shaped by a human mind or by an algorithm, Dubai has just planted a bold flag.Vi ...

Typically, you rely on intuition, historical data and correlations between historical data to identify customer segments. A/B testing is a big part of this segmentation method, too.