By Patrick Hearn Published May 15, 2025 Roblox Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it.

(Bloomberg) -- Brookhaven RP, the most popular title on Roblox Corp.’s video-game service, was sold by its mystery creator to Voldex Entertainment Ltd., a startup that specializes in developing ...

Ms Heyer's legal team claims Roblox made $123,000 (£93,000) from selling the moves as an "emote" - a celebratory animation used by players in the game - without her permission.