The work stems from a script written by Don’t Panic creatives Jake Moss and multi-Bafta-winning writer Ada Rose.

IPL ads often prioritise reach and celebrity endorsements, constrained by shorter airtime compared to the commercials of the ...

Accenture Song is shuffling the deckchairs again, bringing Accenture Song, the agency (formerly Karmarama), under Droga5 in ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

Wendy’s, a leader in bold and engaging digital marketing, recently partnered with Snapchat to test an innovative new ad format—Sponsored Snaps. This initiative, which delivers a full-screen video Snap ...

A new study by the RAB and ABX shows AM/FM radio ads remain effective even after years on the air, debunking the myth of ...

No longer just a tool for optimizing search algorithms or chatbots, AI’s impact extends profoundly into the realms of creative ad testing. In this article, we’ll explore how AI is revolutionizing ...

Campaign Red’s Creative Disconnect Report breaks down the key insights and data trends on the state of creativity in America.

Campaign Red’s Creative Disconnect Report breaks down the key insights and data trends on the state of creativity in America.

Along with that largely virtual effort, we got four interesting campaigns centered in the real world, which is always reassuring. Three were playful, while one was quite sobering—but all four brought ...

Five chief creative officers from leading medical marketing agencies weigh in on how the job has changed and where it’s going.

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching emerging channels and artificial ...