Roblox, the massive gaming platform that mostly caters to younger gamers, has announced the launch of "Rewarded Video" ads, an ad format that allows users to opt in to watching ads in exchange for ...

If you're a Roblox creator, then it sounds like monetization is about to become more lucrative, and if you're a player, well, Roblox's ads are about to get more anoying. While it's unlikely every ...

Roblox will soon add ads to games for players to unlock rewards. Image by VideoGamer. Rather than a pop-up in the middle of the game, this ad will function more like a “click here to watch an ad ...

Whether it serves as a chill escape from the onslaught of the real world or simply a way to beat vacation doldrums, a viral ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

With the Rewarded Video ads, Roblox users watch up to 30 seconds of full-screen video ads in the Roblox games and online experience to receive the perks the game creator chooses to make available.

All ads will adhere to Roblox’s advertising standards. Other ad formats on the platform include a premium home ad unit that act as a megaphone and enable a brand to own a whole row on the Roblox ...

Roblox announced today that it has launched a new form of advertising: Rewarded Video Ads, which, when implemented, would allow users to watch ads in exchange for an in-game benefit.

For Roblox, the partnership offers more ways for game creators to monetize their efforts while also offering their players other ways to earn benefits inside their games. With the Rewarded Video ads, ...