to animated characters starring in Super Bowl ads, to the inspiration for plenty of merchandise, here's a look back at the development, evolution, and importance of the Coca-Cola polar bear mascot.

Coca-Cola worked with Secret Level and other studios to create three new versions of “Holidays Are Coming” ad.

Coca-Cola is betting on mobile as a critical piece of second-screen interaction in its social media-fueled multiscreen marketing for the upcoming Super Bowl XLVII. Coca-Cola?s Super Bowl marketing ...

Coca-Cola's "Holidays Are Coming" commercial was first seen on TV screens in 1995 showing a fleet of illuminated red trucks.