With client-side header bidding, the bulk of that processing occurs on the user’s device in the web browser itself. With server-side header bidding, the processing happens on a remote server. Here are ...

Google puts out the IMA SDK, which is a client-side library that does client side-ad insertion, and handles most of it for you.” Krefetz says that even so, it is still not a completely hands-off ...

That depends on what you’re trying to do.” See also: Understand the Difference Between Client-Side and Server-Side Rendering. Structured Data’s Role in AI Understanding ...

There are two broad categories of CTV ad insertion: Server-side (SSAI) and Content-side. We've had the SSAI vs. CSAI debate many times before, with SSAI often coming out on top in recent years, but ...

Aiming to help publishers improve monetization, PubMatic on Wednesday expanded upon open-source container script Prebid.js. The company said OpenWrap, its hybrid client- and server-side wrapper ...