The team is calling the new headgear it's "Alpha Dawg," which, to the delight of the internet, is sponsored by DUDE Wipes, the company even providing a statement with the team's news release. a new ...

The Browns helmet has never featured a traditional logo. The team has experimented with logos in the past, but none ever appeared on the helmet. They did use player numbers on helmets from 1957-60.

Cleveland Browns alternate helmet is matte brown and called the 'Alpha Dawg' Story by Akron Beacon Journal George M. Thomas, Akron Beacon Journal Wed, Jul 23, 2025 · ...

BEREA, Ohio -- The Cleveland Browns unveiled a new all-brown alternate helmet on Wednesday, which will be worn three times in the upcoming 2025 NFL season.

The Browns helmet has never featured a traditional logo. The team has experimented with logos in the past, but none ever appeared on the helmet. They did use player numbers on helmets from 1957-60.

The Browns helmet has never featured a traditional logo. The team has experimented with logos in the past, but none ever appeared on the helmet. They did use player numbers on helmets from 1957-60.

Training camp for the Cleveland Browns is officially underway, and the team has also unveiled its alternate helmet, which will be worn three times this season. As many people expected, the helmet ...