FILE - Cleveland Browns NFL football player Marion Motley is shown Dec. 5, 1948, in Cleveland. The Cleveland Browns will shelve those classic logo-less orange helmets for three games this season.

The Browns helmet has never featured a traditional logo. The team has experimented with logos in the past, but none ever appeared on the helmet. They did use player numbers on helmets from 1957-60.

The team is calling the new headgear it's "Alpha Dawg," which, to the delight of the internet, is sponsored by DUDE Wipes, the company even providing a statement with the team's news release. a new ...

Cleveland Browns alternate helmet is matte brown and called the 'Alpha Dawg' Story by Akron Beacon Journal George M. Thomas, Akron Beacon Journal Wed, Jul 23, 2025 · ...

The Browns helmet has never featured a traditional logo. The team has experimented with logos in the past, but none ever appeared on the helmet. They did use player numbers on helmets from 1957-60.

The Cleveland Browns went to great lengths to promote their much anticipated helmet reveal. Sports broadcaster Pat McAfee hosted Brownie the Elf on his show to do a countdown that began around 1 p.m.