3. Hold an Interview & Collect Data Accurate and detailed data is important when writing a convincing case study. You can collect your data by conducting an interview with your chosen customer.

As a reminder, a case study is a story of the customer's journey, and for a journey to exist, there have to be some obstacles to overcome.

For example, a case study about a hair salon advertising campaign might use "How XYZ Salon Gets 15 New Customers per Week" to explain the outcome of buying and running an advertisement with your ...

You’re putting it on them to look up the case, read it, and interpret through dense legal writing how your brilliance prevailed. All three of these examples of experience are problematic.

3. Set your subject's mind at ease A nervous or uncertain interviewee can spell doom for your case study, so go the extra mile to put your subject's mind at ease ahead of your conversation.

And when you put information in the context of a story, their brain is already geared to remember it. Power Up 1 When committing your case studies to the page or video, concentrate on the narrative.

This week, Marka gives Zoot a tip for writing a compelling case study. Remember, fire=print. Zoot returned to the office after interviewing Dione, owner of Dione’s Donuts, for a case study.

These case studies highlight that AI is not replacing human creativity but enhancing it. Generative models act as collaborators, providing new tools and perspectives for creators across various ...

Editorial Published: August 2007 Case Studies: setting an example Julie Solomon Nature Clinical Practice Neurology 3, 415 (2007) Cite this article ...