CSX CEO Joe Hinrichs shared how the refurbishment of its branding is tied to bigger goals for downtown. CSX has a new glow to its name in downtown Jacksonville. Leaders of the Class I rail carrier ...

CSX unveiled a new digital sign atop its headquarters in downtown Jacksonville. The sign can display different messages, including the CSX logo, "Go Jags" during Jaguars games, and holiday themes.

That skyscraper hasn't gained a company logo on its side since then. CSX has been doubling down on downtown Jacksonville in more ways than just the new sign. The company contributed $10 million ...