In today's hyper-competitive business landscape, customer relationship management (CRM) is no longer just about tracking ...

Understanding your customers and prospects is more important than ever, and AI-powered predictive analytics takes CRM’s understanding of customers to a whole new level. By analysing data from the ...

As the tech stack grows, so does the risk of complexity without clarity. To avoid chasing trends, leaders must focus on ...

Some of the key applications of AI in business automation include: • Robotic Process Automation (RPA): AI-driven bots handle repetitive tasks such as data entry, invoice processing and document ...

AI Needs Context: Why Human Oversight Still Matters in Marketing Of course, the more customer information and behavioral data AI can access, the more accurate it can be. For example, let’s say a ...

With the integration of automation, analytics and AI, law firms should ultimately be able to harness CRM as a business development information powerhouse, reducing administrative burdens on ...

Qualtrics' President of AI, Gurdeep Pall, believes the company's repository of human sentiment data could position it to move beyond traditional experience management into higher-value business ...