The Strategy: DTC mattress brands invest heavily in paid search (Google Ads) and social media advertising (Facebook, Instagram). They use sophisticated targeting based on demographics, interests, and ...

The problem? 61% of these same marketers say it’s their biggest challenge. This gap exists because most aren’t implementing ...

General Motors Company ( NYSE: GM) BofA Securities Automotive Summit 2025 April 15, 2025 9:40 AM ET ...

Over my forty years or so in and around dealing rooms and financial markets, I have heard many theories as to how to approach that problem and have settled on a process that has worked for me.

The journey from startup to scale-up is an exciting stage for anyone. During the startup phase, you should focus on ...

Your website’s design is crucial to your online presence and digital marketing strategy. A well-made website conveys pro ...

Focusing on customer advocacy can sometimes feel like herding cats rather than creating a perfect work of art, but it’s a ...

Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

Data alone isn’t enough — what retailers truly need is a way to make sense of this information, align teams around it and ...

There’s no doubt about it: investing in B2B customer service is one of the smartest moves a business-facing company can make ... regardless of where they are in their purchasing journey. You might ...

The Role of IT in Driving Customer Engagement In today's fast-paced world, customers have high expectations for their buying experiences. From the initial product research to the final purchase ...

Uplatform has announced the release of its latest guide, "Player Journey: Maximizing Profitability at Every Step of the CJM." ...