“Everyone has a buccal fat pad in their cheek hollow area,” says Michael Horn, MD, a board-certified plastic surgeon at Lake Shore Plastic Surgery in Chicago.

Buccal fat removal is a procedure in which fat in the cheeks and jaw area is removed to give the face a more contoured appearance. Here's what else you should know.

He said the rich are looking for ways to get defined cheeks and sharp jawlines. Procedures like buccal fat removal and eyebrow lifts have gotten popular from media buzz, he said. A plastic surgeon ...

Buccal fat removal, used to give a more 'chiseled' appearance, was all the rage just a few years ago but the procedure is falling out of favor among surgeons as the long-term effects become clearer.