But for eyes, many are being awakened to the beauty of the brown mascara. “Many of my clients have been asking me if I think they should start using brown mascara,” celebrity makeup artist Aubrey ...

It’s no wonder, then, that brown mascara is trending in 2025 – we’re deep in the age of minimalist make-up, and the ...

Ilia Beauty just launched a brown version of its Limitless Lash Mascara, which has sold over six million units, according to ...

Fenty Beauty’s latest launch is for the mascara lovers among us. “The eyes tell such a story. They can really say it all and ...

For years, black mascara has been the default ... Best Overall: YSL Lash Clash Extreme Volume Mascara in Brown Contributor [email protected] Got a tip? Send it to The Daily Beast here.

Rihanna, naturally, has a genius mascara trick that we’ll be borrowing for the foreseeable future. “I’m really into layering my mascara colors—mixing Cuz I’m Black on top and Let’z Be ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Fenty Beauty's latest launch is for the mascara lovers among us. “The eyes tell such a story—they ...

A writer attempts the TikTok-viral "no mascara" makeup look, skipping the dark lashes in favor of a lighter, more minimalist ...