Today, a going theory about the cause of brain-rot language—as implied by its name—is that people have gotten stupider. But I don’t think this is true.

Brain rot: What is it and how can you combat it? Be mindful about the type of content you are consuming, and how long you are looking at it for. Camilla Foster Monday 02 December 2024 13:02 GMT ...

As someone immersed in the rise of this language, I see brain rot differently. It’s not about confusion or chaos; it’s about making sense of a world that often feels absurd.

Now Oxford's Word of the Year, language experts concluded from 37,000 votes around the globe that "brain rot" has increased in usage by 230% between 2023 and 2024.

Oxford always strives to choose a word that had a big impact on language and culture over the year, like 2023’s winner: “rizz,” which Gen Z throws around a lot to reference swagger or ...

Brain rot may have surged in the past year, but its use dates back to 1854, when Henry David Thoreau referenced it in his book Walden. He, too, wielded it to describe a diminished mental acuity.

It’s a phrase that’s been around for nearly two centuries, but amid an influx of social media use brain rot has been named the 2024 word of the year, according to Oxford University Press.

Jordan Cockrell, director of operations at HAI, talks to Marketing Mag about the need for marketers to balance meme-worthy language with clarity and timelessness. The Oxford English Dictionary’s ...

Do you have brain rot? For those who read that as a medical term, you may want to relearn the meaning of this new-generation slang that has earned the 2024 Oxford Word of the Year title, according ...