German sportswear giants Adidas and Puma have both said they are seeking to reduce costs, including through possible job cuts, as they aim to bolster profits. Adidas said it wanted to ensure ...

The shift in fortunes coincided with the departure of Bjorn Gulden, who left for crisis-rattled Adidas after having led Puma for almost a decade. Earlier this week, Adidas reported surprisingly ...

But there are signs that Adidas CEO Bjorn Gulden’s strategy to maximize sales of the Samba may be starting to weigh on its popularity. The supply of Sambas to US and UK retailers’ websites ...

The shift in fortunes coincided with the departure of Bjorn Gulden, who left for crisis-rattled Adidas after having led Puma for almost a decade. Earlier this week, Adidas reported surprisingly robust ...

Adidas AG reported better-than-expected quarterly results, sending its shares soaring amid the sustained boom for retro sneakers like the Samba.

Adidas AG reported an operating profit in the ... early Frankfurt trading and has climbed 50% in the past year. CEO Bjorn Gulden’s strategy to refocus on core sportswear and retro sneaker ...

Mercedes and adidas have launched a "game-changing" collaboration with the unveiling of their first collection, marking the ...

Adidas is “undergoing significant changes behind the scenes,” with CEO Bjorn Gulden “reviewing almost all aspects of the business,” according to sources cited by Andrea Figueras of the WALL STREET ...

German news outlet Manager Magazin said the plans could affect up to 500 employees and reflected CEO Bjorn Gulden’s desire to simplify Adidas. The news comes as the group is seeking to put a ...

German news outlet Manager Magazin said the plans could affect up to 500 employees and reflected CEO Bjorn Gulden’s desire to simplify Adidas. The news comes as the group is seeking to put a difficult ...