Tennis icon Björn Borg joins as a patron and Grand Master of Tennis for the Legends Team Cup, with a trophy named in his honor The Legends Team Cup, an eight-event global tour, features legendary ...

Sphere, an imprint of Little, Brown Book Group, has secured tennis player Björn Borg’s memoir, Heartbeats, written with the support of his wife, Patricia Östfeld. Editorial director Tig ...

It also offers eyewear through licensees. Björn Borg products are sold in around twenty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every ...