Conclusions. Theory use is often viewed as essential to behavior change, but theory application varies widely. In this study, there was some evidence to suggest that extensiveness of theory use ...

Specifically, I was interested in finding ways to inspire groups of people to become physically active. One of the more widespread health behavior change theories is the Transtheoretical Model.

Ivo Vlaev, Dominic King, Paul Dolan, Ara Darzi, The Theory and Practice of "Nudging": Changing Health Behaviors, Public Administration Review, Vol. 76, No. 4 (JULY/AUGUST 2016), pp. 550-561 ...

An example of a behavior change theory that could work in pharmaceutical sales is the Transtheoretical Model also known as the “Stage of Change” model (Prochaska & DiClemente, 1983). The Stage of ...

In June 2021, a bar in Portland, Ore., offered people free alcohol if they got a COVID-19 vaccine. Such “nudges” have become a popular area of behavioral science research, but ignore larger ...