Photo credit: Crap eyewear Augustus Cook, head of brand design, Americas, at R/GA explains: “Defining a brand’s behavior is as essential as defining its logo.

It's important that entrepreneurs learn how to use AI branding tools effectively—and understand when they may not be the ...

For more logo design inspiration take a look at the biggest logo design trends for 2025. If you're after more AI news take a look at how Superside built a human-led AI brand.